How Backlinks Can Help Increase Your Domain Authority

I​n the world of digital marketing, you will often hear professionals use the term D.A. or domain authority. But what exactly is domain authority? The domain authority refers to the relevance of a website for a very specific need, service, function, or area of information.

It’s basically a search engine ranking signal that allows business owners to gauge how well their website is performing. Although Google didn’t create the concept of domain authority, it’s earned its place as a go-to indicator of strong, successful websites. If you are looking for ways to improve your digital marketing campaigns, you may be looking for ways to increase your domain authority.

To help boost your search engine rankings in Google for popular keywords, we have created an outline of tips to help you earn a strong domain authority with high-quality backlinks.

What is Domain Authority?

Let’s start with the basics: domain authority refers to your power to rank for competitive keywords on Google. The higher the score, the more likely your website will rank organically in SERPS or search engine result pages, and the higher the chances your little slice of the Internet will turn up on Google.

While a high domain authority doesn’t represent success, it’s an indicator that can predict if a website will succeed. Now the question is: how do website owners reap a strong domain authority? One way is to have a large number of backlinks.

True or False: Do Backlinks Help Build Your Domain Authority?

What are backlinks? They are links from other websites that route back to your homepage, product page, or website. On average, website owners need between 40 to 50 backlinks to increase domain authority.

While that number may seem insurmountable, there are many methods to increase your backlinks. Once you get rolling and establish yourself as a high-authority source, backlinks can easily snowball.

How Backlinks Improve Your Domain Authority

N​ow that you know that backlinks do increase your domain authority, let’s talk about why and how they do so. Basically, backlinks increase your domain authority in two ways: by proving to Google (and other search engines) that you are a trustworthy source, and by providing another traffic flow to your website.

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Backlinks Prove You’re Trustworthy!

The more people start linking out to you, the more that Google picks up on the fact that you are a reliable source. Eventually, when many websites link out to you for high-authority information, Google and other search engines will pick up that you are a trustworthy website and boost your search engine rankings in their algorithm.

Backlinks Give Another Source for Traffic

Another great way backlinks boost domain authority is it provides many more sources of traffic that flow directly to your website. If you manage to achieve 40 to 50 backlinks, that means you will have traffic flow from 40 to 50 other websites on the Internet. In turn, all those entry points will funnel scrollers and customers to your website, boosting traffic, and adding more authority to your website.

Beware of Spam

Just as Google rewards you for backlinks from high-quality sites, it can also penalize you for having backlinks from spam sites.

Backlinks are a known tool in the marketing world, so occasionally, you will run into backlink websites that promise to promote you and integrate your backlinks for a moderate fee. However, Google can identify those spam, low-authority sites and ding your ranking.

Do not fall for the trap! Rather, the strategy is to craft a comprehensive plan to spread more backlinks across the web by help of a marketing plan or marketing agency.

Read More: Ways to Earn HVAC Leads With Email Marketing

Innovative Search Engine Optimization (SEO) and Digital Marketing Services

I​f you are learning how to increase domain authority, the answer lies in search engine optimization (SEO). While getting other websites and digital spaces to endorse your website and enter backlinks on your behalf may feel intimidating, backlinks are a crucial step in any digital marketing plan.

Our team of specialists offer robust marketing services for law firms, electricians, plumbing companies, restoration organizations, and colleges across the nation. Chat with a marketing specialist today to see how you can secure more backlinks to gain a high-performing, strong domain authority.