How to Conduct a Technical SEO Site Audit

For business owners across all industries, building your website and keeping it up and running is a simple way to attract new customers. However, having a website is not enough to keep people reading through your pages. You also need to ensure each page and element provides the best experience for your readers. Conducting a technical SEO audit is the perfect chance to make sure your site works the way it should.

What Is Technical SEO?

Before conducting a technical audit, you must understand technical search engine optimization (SEO). At the broadest level, technical SEO refers to the optimizations implemented on your site that make it easier for search engines to find your pages and for readers to navigate those pages quickly and easily to find the information they are looking for.

When properly implemented, search engines will associate your webpage with specific queries or keywords and direct readers to the relevant pages on your site based on what they are looking for. Conversely, when your technical SEO efforts are lacking, search engines will struggle to find your site, and your traffic can suffer.

How to Conduct a Technical Audit

Conducting a technical SEO audit on your entire website is the best way to ensure your technical SEO efforts pay off. This will give you a clear understanding of what is working and what you need to change to improve the performance of your website in the long run. Here are a few key things you will want to inspect as you conduct your site audit.

1. Check Your Site Speed

Slow web pages encourage readers to click away. During your audit, go through each page and make sure it loads in less than three seconds. If it takes longer than that or a page will not load at all, you will want to update and reformat the page. By decreasing loading times, you will ensure that readers get the information they need quickly and reduce the risk of them clicking away and heading to your competitors.

Read More: How to Build an Intuitive Landing Page for Your HVAC Advertising Campaign

2. Check Your Mobile Usability

More than 57% of internet traffic comes from mobile devices like smartphones and tablets. If your website is only designed with desktop use in mind, you may be driving readers away. As part of your technical SEO audit, make sure that your site loads properly on smartphones and tablets.

Start by pulling it up on your smartphone and make sure the page loads quickly and displays all of the features that you want it to. If you notice a page loading oddly or not displaying the information you want, contact your web design team immediately.

3. Prioritize User Experience

While making sure your site is functioning well for search engines is important, it’s essential that you make sure the site functions for your readers. Go through each page like you are viewing it for the first time.

Do this on your mobile device as well as your computer. Pay attention to the way the pages look and load. Take notes about any features you do not like or any elements that do not load properly, and make a plan to fix them as soon as possible.

4. Inspect Your Title Tags and Meta Descriptions

Title tags and meta descriptions inform readers what your page is about and encourage them to click through, but they also send strong ranking signals to search engines. Take a look at the title tag. This is the HTML code that search engines recognize as the title of your page.

The next step of your technical site audit should include developing memorable meta descriptions. This is the HTML code that describes what readers can expect to find on your page or your whole website. Your title tags and meta descriptions should include keywords relevant to the topic they address. If they do not, you will want to update those elements as soon as possible.

Read More: Compressing and Resizing Images to Improve Site Speed

Technical SEO Audits Are Important

Technical SEO audits are an opportunity for you as a business owner to make sure your site is working well and is fully optimized to keep readers on your pages rather than seeking out your competitors.

Innovative Digital Marketing Services

Our team of digital marketing specialists offer reputable marketing strategies for home service organizations across the nation. We provide digital marketing services for the HVAC, roofing, electrical, and plumbing industries. Our marketing specialists will conduct site audits throughout the year and fix any issues that can negatively impact your performance in search engines.

The more optimized your site is, the easier it will be for search engines such as Google and Bing to direct the customers you want to your pages. Get started building a new SEO and digital marketing strategy for your home service business. We are committed to helping you promote your business to customers that are searching for local services.