If you have a website, you need SEO. It’s that simple. There isn’t a business on earth that can’t benefit from increased search visibility, which makes SEO one of the most enticing and popular options for companies looking to expand their digital touch points. But unfortunately, a lot of SEO companies sell false promises.
Our SEO experts answer all your questions from “What is SEO marketing” to “How long does it take for SEO to work”.
Building quality backlinks is not an easy job. Keeping consistent eyes on SERP behavior and a regular check on what your competitors are doing can help you to set up your base.
Here are some of the ways to create your backlinks:
– Publish Fresh Content on your website.
– Reach out to publishers and Journalists for the Guest Posts.
– Search for an unlinked Brand Mention and Reach out
– Identify Broken links through crawling tools
– Help other webmasters in fixing site errors
– Infographic Reach out
– Grab Your Competitor’s Source of Backlink
– Share your Blogs on Social Networks
An Inbound link is a link coming from another website to your website or webpage. Google treats inbound links as a trustworthy vote that your website is getting from other websites.
Also, Inbound links are one of the most weighted elements in the Google Search Engine Algorithm. As more quality inbound links your site has, the better your website can rank in SERP.
Metadata is a type of data that provides information about a website, such as an author, keywords, and date of publication. It is used to describe and organize web pages in search engines.
Microdata is a type of structured data markup that provides more detailed information about specific parts of the page. It can be used to specify individual content elements on the page, such as products on an e-commerce site or events on a calendar.
Metadata is primarily used for SEO purposes while Microdata can be used for SEO as well but it also has other uses such as defining content on the page and providing more detailed information about specific parts of the page.
Black hat SEO is a practice that violates search engine guidelines. It may include spamming, keyword stuffing, link farming, and other unethical practices. Black hat SEO uses methods that violate search engine guidelines to rank higher in the search engine result pages. While less common than it used to be, sites will still use black hat tactics such as paid links, article spinning, cloaking, PBNs, and comment spam are still being used.
Caching is a technique used to improve the performance of a website. Caching can be done in two ways: Client side caching and Server side caching. Client-side caching is the process of storing data on the user’s device that they have already seen. This data can be retrieved quickly, without having to send a request to the server. This is a type of local storage that only stores data on your device. In contrast, server-side caching stores data on servers.
Search Engines set a limit to how many times crawlers will crawl a site and it’s determined by combining the crawl rate and crawl demand of a particular website. Though search engines technically can crawl a site as many times as it wants, determining a crawl budget ensures that a website’s server is never overloaded with too many concurrent connections that could result in negatively impacting the experience of a site’s visitors.
Search engines use web crawlers to discover and access web pages, download them, and extract links to discover additional web pages. Crawlers initiate a crawl of a site by downloading the site’s robots.txt file to access information about the sitemap and crawling rules. Search engines then use multiple algorithms to determine how frequently various pages should be re-crawled and indexed.
The site structure is the foundation for all of your search engine optimization (SEO) efforts. It’s what search engines use to determine which pages are most relevant for a given query, as well as where to find those pages. It’s important to have a site structure that will allow search engines to crawl and index your website in an efficient way. A good site structure will make it easier for search engine crawlers and bots to index the pages on your website, which in turn makes it easier for people to find those pages through organic search results.
Pages that meet a certain threshold for speed are said to benefit from improved rankings in SERPs and Google measures speed by the time it takes a page to load after a user clicks on a link. This is better understood by using Core Web Vitals to help evaluate the loading, interactivity, and visual stability of a page. While relevancy of the content on a webpage is key, Google went from first announcing speed being a ranking factor in 2010, to prioritizing mobile-first indexing in 2018. It’s safe to assume speed will continue to become a more important ranking factor.
PageRank is an algorithm created by one of the co-founders of Google, Larry Page. Google uses PageRank to help determine the importance and quality of a webpage to help rank it within SERPs. PageRank estimates the importance of websites and webpages by counting the number of links and ranking their quality. It is the algorithm that Google used to order search results and it is the very first one used by the company.
Google ranks sites based on their relevance to a search query and their authority. Google lists over 200 different ranking factors. Some most important ranking factors are the content on your site, how it is structured, and how it is linked both externally and internally. The top three that continue to be held as the most important by many SEO professionals are RankBrain, links, and on-page content.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s organic, or unpaid, results by increasing the number and quality of links pointing to it from other web pages. SEO as a process involves managing, optimizing, and monitoring web pages, websites, or their metadata in an effort to achieve a higher ranking in organic results on search engines such as Google.
An Orphan Page is an individual page on a website that cannot be accessed through the navigation system or by using internal links. These pages cannot be accessed by customers that are browsing your website. On the other hand, these pages are accessible to customers that have direct URLs.
Search engines may be able to access your Orphan Pages if they exist in your XML Sitemap. An easy way to prevent Google from indexing your Orphan Pages is to add a NoIndex Tag to the HTML on your Page. In addition, you will want to remove these pages from your XML Sitemap to ensure they are not indexed in Google.
Although only the developers and engineers at Google know the definitive answer, it is projected that Google releases hundreds of algorithm updates each year. Since search engines are always evolving, it is important to use ethical practices to perform well. To prevent a drop in organic traffic or penalties, you will want to avoid practices such as keyword stuffing your content, links with hidden text, and malicious backlinks. The easiest way to continuously perform well in search engines is to implement ethical SEO and marketing tactics.
Broad terms such as ‘Plumber’ are highly competitive and require an extensive amount of resources to achieve high search engine rankings. To get on the first page of Google for a broad keyword, you will need to invest in content development, backlinks, webpage creation, press releases, and guest blog posting. In addition, you may be required to redevelop portions of your website to improve search engine rankings for broad keywords.
Instead of attempting to rank on the first page of Google for broad and competitive keywords, we recommend spending your time targeting less competitive keywords that are more specific. For example, if your plumbing company is located in New Jersey, it may be more beneficial to rank on the first page of Google for a keyword such as ‘Plumber Newark NJ.’ You will not require an excessive amount of high-quality content and backlinks to earn a spot on Google for less competitive keywords. An easy way to save time while obtaining new customers is to target less competitive keywords that are specific to your location and industry.
Developing a mobile-friendly website is the best way to increase search engine rankings for mobile searches on Google. If you do not have a responsive website or a mobile website, you are less likely to appear on the first page of Google for customers that are conducting searches on smartphones and tablets. However, choosing to not invest in a mobile-friendly website does not always negatively impact your rankings in Google for users performing searches on desktop or laptop computers. The easiest way to make your website mobile-friendly is to work with a digital marketing agency that has experience with platforms such as WordPress, Drupal, Shopify, and Magento.
The total amount of time it takes to earn your spot on the first page of Google and other search engines depends on what you are trying to accomplish. The best way to increase your performance in search engines is to create and optimize high-quality content on your website. The content can be in the form of pages, blog posts, product pages, articles, and local landing pages. If your goal is to increase traffic and revenue on your website, it may take up to 6 months or longer to perform well for popular keywords on Google. The amount of time it takes for SEO initiatives to work is dependent on your industry, competitors, and customers.
Local Citations are mentions of your organization’s name, address, and phone number on listing or directory websites on the Internet. Your business name, address, and phone number are known as NAP signals in the digital marketing industry.
Google’s algorithm is designed to analyze NAP signals on third-party listing websites to verify your relevancy to users. In addition, Google utilizes NAP data to confirm you are a real local business that is located at the address specified on your Google Business Profile listing.
Examples of Citation websites include Foursquare, Better Business Bureau, Yellow Pages, City-Data Profiles, Manta, Merchant Circle, City Search, and Next Door. Citation websites provide customers with a way to discover your business without visiting your official website. Customers can search for your business on Citation or Listing websites by organization name, city, state, or zip code. Creating listings for your organization on Citation websites is an excellent way to obtain Follow and NoFollow backlinks to your website.
Accelerated Mobile Pages, or AMP, is an open-source medium that Google developed to help increase the speed of web pages across mobile devices. Pages that utilize the AMP format feature smaller CSS Files, less styling, minimal or no animations, and less code.
Accelerated Mobile Pages (AMP) allows web developers to create web pages and ads with fast load speeds. In addition, the AMP medium makes it easy to create visually appealing pages on your website. Various types of websites that can benefit from the AMP format include news websites, blogging platforms, eCommerce shops, and corporate websites.
“Failure to use the correct image file type can dramatically increase the size of your files on your website. The best types of image files to use to improve the Page Speed of your website include JPG, PNG, and WebP. To prevent slow load speeds on your website, you should not be utilizing GIF files unless you need to animate a photo on your page.
WebP files are known for their high-quality, minimal loss compression algorithms that allow you to decrease file sizes without compromising the quality of your images. This helps you avoid blurriness and pixelation in your photos. Although WebP files are able to be saved at drastically lower file weights with higher quality, this type of image file is only supported by a smaller number of browsers such as Chrome and Opera.
Unfortunately, a decent amount of programming is required to get WebP images to work on smaller Internet browsers. However, support for the WebP image file is expected to increase in the future. WebP images will likely become the standard image file type in the near future.”
“Failure to use the correct image file type can dramatically increase the size of your files on your website. The best types of image files to use to improve the Page Speed of your website include JPG, PNG, and WebP. To prevent slow load speeds on your website, you should not be utilizing GIF files unless you need to animate a photo on your page.
WebP files are known for their high-quality, minimal loss compression algorithms that allow you to decrease file sizes without compromising the quality of your images. This helps you avoid blurriness and pixelation in your photos. Although WebP files are able to be saved at drastically lower file weights with higher quality, this type of image file is only supported by a smaller number of browsers such as Chrome and Opera.
Unfortunately, a decent amount of programming is required to get WebP images to work on smaller Internet browsers. However, support for the WebP image file is expected to increase in the future. WebP images will likely become the standard image file type in the near future.”
“While you are developing a Cascading Style Sheet (CSS) file for your website, there are various attributes that you can define to add animations to your pages. These rules or attributes allow you to assign animations to text, colors, and images on your website. Various types of CSS Animations include rotation, waves, glowing, bouncing, fade-in, hover, infinite loading, and parallax scrolling.
Although CSS Animations are a great way to enhance the User Experience (UX) of your website, an excess amount of animations can negatively impact your Page Speeds. If you add too many animations to an individual page, it will cause the page to load slowly.
This may cause your customers to leave your website before it is fully loaded and can negatively impact your Search Engine Rankings in search engines such as Google or Bing. If you are adding CSS Animations to your website, make sure to test your Page Speeds to ensure your website is loading efficiently for users.”
A 301 redirect is a method of redirecting users on a website from an old URL to a new URL. 301 is an HTTP status code that is distributed by a web server to a browser. A 301 redirect is used when a page has been permanently moved or removed from a website. 301 redirects pass a majority of ranking power or link juice from an old URL to a new URL on your website. This type of redirect can be utilized to eliminate 404 errors on your website.
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