6 Best Plumbing SEO Tips for Your Website
Over 450,000 plumbers are working in the United States. Plumbing contractors and services are offered in cities and towns of all sizes. In order to stand out among the crowd, you must have a good website.
To improve the performance of your plumbing website in Google and other search engines, you need to improve your SEO strategies. SEO is your best option if you want people who need plumbing services to find you. Let’s look at six SEO techniques that can bring you more customers.
What Is SEO?
SEO, or search engine optimization, refers to a set of best practices and optimizations that help your website rank higher in search engine results. SEO aims to make your website appear on the front page of any search for plumbing services in your area.
Helpful Plumbing SEO Strategies
1. Keywords Are Essential
To rank high on the first page of Google for popular plumbing keywords, you will need to spend time developing high-quality service pages, blog posts, and location pages on your website that are designed to inform customers about your services.
Not every keyword is equal and people looking for local plumbing services often fall into two categories. The first category is homeowners that need help right now and and the second category is consumers that are looking for information.
Those looking for plumbing work often use the keywords “near me.” So they will conduct a search on Google using a keyword such as “plumbing services near me” to find a plumber to help them. They may also look for services using a specific city name.
Local homeowners who are searching for information often use question-based keywords. This could be something like “Why does my drain keep clogging” or “Why is my drain slow.” Drawing in both groups of people will help build traffic and interest in your business.
2. Fix Technical SEO Errors On Your Website
Technical SEO is the term used to describe the actual function of your website. If you want to stand out from all the other plumbers, you need a good website and plumbing SEO strategies that are designed to reach customers.
To boost the performance of your website in Google, you may need to invest time in fixing technical issues that can prevent search engines from being able to crawl and index your website. We recommend fixing issues such as 404 errors, outdated internal links, server errors, and missing meta tags. If your website loads fast and is easy to navigate, it will bring leads through the sales funnel.
Innovative web design plays a significant role in successful plumbing SEO campaigns. Unless you are a professional web developer, this is one area where a skilled marketing agency can help you achieve your goals. Contact the team of digital marketing specialists at Youtech if you want a website designed to make your business stand out so customers choose your services over your competitors.
3. Reviews Are Important
Everybody searches the reviews for businesses, and plumbing is no different. The easiest way to boost the online reputation of your plumbing company is to have past customers give honest reviews. This provides people with valuable information that they will use to make an informed decision about hiring you to work for them.
4. Optimize and Update Your Google Business Profile Listing
Google Business Profile listings have become one of the most important tools a business can have. Most people will search for services on their phones and use Google listings to choose a local plumbing company. This is why finishing your Google listing is important.
A smart way for plumbers to improve their SEO performance is to spend time making updates to their Google listings. We recommend making continuous updates such as selecting appropriate business categories, uploading photos, adjusting business hours, publishing announcements, and collecting reviews from customers.
Improving the accuracy of your Google listing will help boost search engine rankings for your plumbing business. In addition, uploading brand new photos to your listing is an excellent way to make yourself stand out from the competition.
The team at our plumbing SEO marketing agency recommend spending time each week updating your Google listing to ensure you reach local customers. Make sure Google is able to find out where your business is, what your business is, and what hours you are open. This is an essential aspect of plumbing marketing, which is highly localized.
5. Social Media Outreach
A lot of people think that social media marketing is only for large companies. That could not be further from the truth. If your town is large enough to support a plumber, there are people living there on social media. The more humanized and familiar your business is, the more successful you will be.
6. Content Is King
People have a lot of questions about plumbing. Homeowners need answers to these questions, most of which are about easy-to-fix problems. High-quality content should provide people with good, actionable advice and information. When they do have a bigger problem, they will use you as their plumber.
If you need help producing resourceful content for your plumbing website, contact the team at Youtech to receive assistance. Our team offers comprehensive home service digital marketing solutions for plumbers, electricians, roofers, and restoration technicians. Send us an e-mail so we can get started working with you today.
Plumbing SEO and Marketing Services
The best way to reach new customers is by following SEO best practices. It can be difficult to do, so make sure that you have the right team on your side. YouTech can make sure that you’re competitive in a crowded market.
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