Marketing Tips: 4 Types of Pages for Your Home Service Website

Over 50% of customers expect a brand or business to have an online presence. People want to connect with the businesses they use. If you own a home service business, it’s important to invest in developing a website that can be used to enhance your digital marketing campaigns. In addition, an intuitive website allows customers to access your services and ask questions.

The nice thing about a website is that it is accessible 24/7, just like people in the modern era. However, it is not enough to develop and launch a beautiful website. In order to stand apart from your competitors, you need to spend time creating informative pages with useful content. To help you improve your SEO and marketing, we have created an outline of four types of pages that your home service business website needs to be successful.

Top Types of Pages to Boost Your Digital Marketing Performance

1. Service Pages: The Key to Attracting More Customers

Services pages are devoted to what your business can do for customers. This is your chance to explain to people what you are offering and what you can do for them. If someone is looking for a specific service, like haircutting, and you run a salon, you must have a dedicated page on your website that discusses haircutting.

Some services can be grouped together. In most cases, however, you must have a page dedicated to each service. In addition, a smart way to boost your digital marketing performance is to include keywords on your service pages that are associated with the solutions you offer for customers. This will help your website rank higher in Google when that service is searched for.

If you sell products instead of services, the same rules apply. People want to know what you sell, who it is made by, and basic information beyond that. Make sure to include all of that on your product page because the more information you give a potential customer, the more likely they are to be a real customer.

Read More: 6 Innovative SEO Strategies to Use for Your Plumbing Business

2. Review and Testimonial Pages: Building Trust with Your Customers

Reviews and testimonials are one of the most important parts of a website for home service businesses. This gives a chance for customers to rate your performance or work. Potential customers can check out how well you performed and what others have said about you.

One thing to remember about reviews is that they don’t all need to be positive. While it may seem counter-intuitive, if every review is five stars, no one will believe they are real. In addition, the algorithms on search engines and social media websites will also not believe they are real, and your website may suffer in ranking.

If you want to have a webpage that is designed and optimized for success, the team of marketing specialists at Youtech can help you design a new website to achieve your goals. We will keep you one step ahead of the competition with our amazing web design solutions.

3. Blog Posts: Providing Valuable Content to Attract and Convert Leads

There is a common saying among marketers that content is king. The reason for this is that good, authoritative content is one of the top ways to rank high in Google and convert leads to customers. People want information and rely on you as an industry expert to obtain it.

Not everyone is a writer, but there are many writers who can provide your customers with great content. If you’re using a marketing agency, they will have writers who can provide your customers with great content. Blogs can also help you reach new customers on social media, as you can post links to your website.

4. Frequently Asked Questions (FAQ) Pages: Answering Common Questions

There are standard questions that you get all the time based on what kind of work you do. Those types of questions are the ones you want to put on your frequently asked questions (FAQs) page. If you have people working for you, you can brainstorm ideas for common questions.

Read More: 3 Ways for Local Plumbing Companies to Use their Google Business Profile Listings

A clear and concise answer is what most people want to get. If you offer this on your FAQ page, potential customers will appreciate it. You may also have traffic directed to your site because of the keywords used in these common questions.

Digital Marketing Solutions for Home Service Businesses

The team of specialists at Youtech offer innovative home service marketing solutions for local businesses and contractors. If you want a website that will attract attention and outperform your competition, you need SEO marketing. The best source for your SEO marketing needs is the staff at our marketing agency. Your hard work will be rewarded. Get started today.

If you have a website, you can have a free audit done to check for SEO compliance. SEO best practices will be something that sets your website apart from your competition. When people search for services or products you sell, you want them to see your website.